The Q107 audience is a mature adult audience in the prime earning years of their lives. At an average age of 43 years old, 51% of the Q107 audience is between 35 – 54 years old. Established in their career, approximately half of the Q107 are managers, partners, or executives. Large portions of the Q107 audience have mature families with 60% of listeners being married/ common law with no dependent children and have spent an average of 11 years in their current home.
Connect with us to learn more about the Q107 audience and how they may relate to your business.
Launching any advertising initiative requires a clear definition of the goals and objectives of the campaign. Before recommending campaign options we schedule a free 30-minute consultation.
In the consultation we work to gain an understanding of your company, products, and services. We invest time in understanding your current customers and target customers. With a strong understanding of your business we then work with you to develop solutions specific to your objectives.
Advertising costs consist of a few factors including the type of advertising unit used in your campaign, as well as the goals or objectives of the campaign.
Advertising Units. An advertising unit is the type of commercial used in your campaign. They include 7, 10, 15, 30, and 60 Second Commercials. The most common radio-advertising unit used is 30-second commercials. We work with you to determine which unit, or combination of units suit your objectives while working within your advertising budget.
Campaign Objectives. Most campaigns can be identified as either Event Focused, or Branding campaigns.
An event focused campaign focuses on short-term promotion leading up to an event such as a sale or festival. An event campaign requires a higher number of commercials in a relatively short period of time to reach and motivate your customer leading up to and during the event.
Investment for an event-focused campaign ranges from $4,500 - $10,000 per event.
A Branding campaign focuses on positioning your business with your consumer and building long-term recognition in the market place. A branding campaign requires consistency. Branding campaigns distribute your commercials over a wide period of time.
Investment for a branding campaign ranges from $1,200 - $10,000 per month.
We provide full support through the development of your campaign including commercial writing and production at no additional charge. You will be assigned a Creative Writer who will work with you throughout your campaign to develop your commercial. We then produce and edit your commercials in house.
The right radio station is the station whose audience aligns best with your target customer. It is important to take the time to learn about the lifestyles, life-stages, and demographics of a radio stations audience as it relates to your customer. Understanding your customer will allow you to filter what radio station(s) best suits your campaign goals.
Each week radio reaches 88% of Canadians. A common misconception is that the best times to advertise are specifically during the morning and afternoon commutes with the desire to specifically air an advertising campaign within those time slots.
A strong radio campaign will allow an advertiser to effectively reach as many potential customers as possible consistently throughout their campaign. Though it is true that there is a higher percentage of tuning during these peak drive times of the day, radio will reach 60% of Canadians during the work day, and 62% of Canadians during the weekend.
We work with clients to build an advertising campaign that reaches their potential customer and aligns with the campaign goals.
Source: Numeris RTS Canada Spring ‘15